The Allies for Consumer Digital Safety

protect your selfie

As digital technology continues to pervade every area of our lives, cybersecurity has quickly become the issue of our time. The Allies for Consumer Digital Safety is a nonprofit organization formed to empower people to protect themselves online — and who better to start with than tech-obsessed Millennials?

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$ammi was our entertaining entry into the larger call to action: “Protect Your Selfie.”

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The challenge was to create an integrated campaign to motivate Millennials and break through their apathy about digital security. So we developed a “reverse psychology PSA.” Instead of telling them how to avoid hackers, we shared the top tips on how to become a hacker.

$ammi flooded the Internet, from video to social to audio, showing just how easy it is to hack personal information.

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