NHL

stanley cup playoffs

After the NHL’s 96th season got off to a rocky start with a player lockout, fears of dismal postseason ratings loomed. We had to speak, really speak, to the fan. Hockey has its own unique culture and traditions that only real fans understand and appreciate. We embraced all that makes hockey, hockey to rekindle their love of the game.

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Something unique and amazing happens at the end of the final game. Before the interviews, the Champagne, or even the trophy presentation, the players and coaches from both teams line up to shake hands. It’s an honorable tradition that has lived on for over a hundred years and shows a deep respect and reverence for the game not seen in other sports.

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Our approach earned the attention of sporting culture, the media, and most importantly, fueled the excitement of fans who made the Playoffs the most-watched on record.

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“Another great look at how hockey differentiates itself from the other major sports.”

— The New York Times
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