With the willingness to travel the path never taken, we created the experiment that put a virtually unknown underdog designer/manufacturer of modern furniture on the national stage overnight, all on a shoestring budget.
For Blu Dot we grew awareness among design aficionados and captured fascination beyond what their budget suggested was possible. We developed and launched The Real Good Experiment, a multimedia project that came to life on the streets of New York and captured the attention of Fast Company, The Wall Street Journal, and the New York Times. This innovative and unexpected approach to marketing struck a cultural nerve and drove tremendous buzz and sales for this up-and-coming brand.
dollars spent on media
systemwide sales growth
The two-day social media experiment was comprised of real-time online GPS tracking, live Twitter and Flickr feeds, and a follow-up documentary film that included the stories of those who took the chair home.
“Who knew curb mining could be so inspirational?”