To celebrate the one-year anniversary of Blu Dot’s Austin, TX store, we designed and built the world’s first “Couch Of Rock”. Then we headed to Austin for a two-day, one-of-a-kind open mic concert.
The Couch of Rock was made from a Blu Dot Couchoid sofa, a Fender Blues Junior amplifier and the sweat of a hundred hair bands. Together, they combined seamlessly to create a modern couch that went to 11.
We created teaser videos, a website, wild postings, sidewalk stencils, t-shirts, and other merchandise to encourage Austin musicians to sign up and plug in for the two-day open mic concert.
We rocked Austin hard for 2 days and 2 nights. And the world listened. As did the press – including Nylon, Design Milk, and more.