ugly looks good


We recently unleashed our new Propel campaign, featuring the beauty of an ugly workout, the inspiration of a throwback cheer routine, and the vocals of Jessie J. Which has monoblog linking to an Entertainment Tonight segment for the first-time ever. Billboard is also onboard with our Get Ugly campaign. Our partnership with Propel is three years deep and in this time, we’ve helped Propel become the fastest growing beverage brand within PepsiCo. We continue to be really pleased with the attention our work is receiving and there’s more to see – from the The Drum (Creative Work of the Week? We think so) and Media Post