Redefining the #TargetRun.

Target

Target Run

Redefining the Target run for a new generation.

Target has always been associated with the big, infrequent, stock-up trip for paper and baby products. But with changing consumer behavior toward smaller almost daily trips, we needed to redefine the Target run for a new generation.

Design, Digital, Integrated, Social, Video
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We made the iconic red basket hero to symbolize the quick midweek trip for whatever you happen to need.

Our work created anticipation and excitement for the #TargetRun.

Behind the pin

We developed a social content platform, Behind the Pin to help solve the #PinterestFails problem by deconstructing pin-worthy recipes, providing a simple how-to and visual shopping list for our guests.