Redefining the #TargetRun.
Redefining the Target run for a new generation.
Target has always been associated with the big, infrequent, stock-up trip for paper and baby products. But with changing consumer behavior toward smaller almost daily trips, we needed to redefine the Target run for a new generation.
We made the iconic red basket hero to symbolize the quick midweek trip for whatever you happen to need.
Our work created anticipation and excitement for the #TargetRun.
Behind the pin
We developed a social content platform, Behind the Pin to help solve the #PinterestFails problem by deconstructing pin-worthy recipes, providing a simple how-to and visual shopping list for our guests.