Redefining the Target run for a new generation.
Target has always been associated with the big, infrequent, stock-up trip for paper and baby products. But with changing consumer behavior toward smaller, almost daily trips, we needed to redefine the Target run for a new generation.
The iconic red basket became our hero, symbolizing the quick, midweek trip for whatever you happen to need.
We created anticipation for the #TargetRun and drove a 1.5% lift in sales.
Behind the Pin
We developed a social content platform, Behind the Pin, to help solve the #PinterestFails problem by deconstructing pin-worthy recipes, providing a simple how-to and visual shopping list for our guests.