We sent influencers on amazing odysseys. They brought back epic tales of adventure.

Sperry

Odyssey Project

80 pairs of Sperrys, 80 adventurers, 80 epic stories.

Inspired by founder and adventurer Paul Sperry, we created the Odysseys Await brand platform to reinvigorate the Sperry brand. As a part of our integrated campaign, we selected 80 influencers and sent them around the world on sea-based adventures that pushed them out of their comfort zone. The only thing we asked of our travelers in return was to share their epic stories via social media.

Design, Digital, Integrated, Social
%

of those who saw the content said it improved their perceptions of the brand.

Musicians, designers, photographers, athletes and adventurers created authentic tales of discovery and shared them through their own channels, as well as Sperry’s.