Inventing a modern brand from scratch.
Creating not just a new brand, but a whole new market.
In early 2016, three Bay Area entrepreneurs came to mono with a brilliant business plan: a weekly subscription service that delivers farm-fresh baby food ingredients and recipes to the doors of busy parents. But without a distinctive and inviting brand to go along with it. They risked becoming just another great idea that never took off. We developed the brand strategy, name, identity, packaging, and site design they would need to fuel a successful launch.