By positioning Mrs. Meyer’s products as cleaners that work hard but smell nice, our aim was to take the brand from a well-liked regional brand to a strong national player.
To help convert new Mrs. Meyer’s Clean Day fans, we transformed San Francisco’s iconic Ghiradelli Square Fountain into a supersized kitchen sink, complete with giant utensils and bubbles that contained dish soap samples and coupons. For each bubble taken, $2 was donated to the San Francisco Clean City Coalition.
We created everything from a new MrsMeyers.com, to national magazine and online ads, to shareable videos that told the Mrs. Meyer’s story.
It’s not just what you say, but also what you do. So we repurposed our old billboards into tote bags.