A nonprofit, independent browser built by thousands of die-hard volunteers all over the world who wholeheartedly believe in privacy and personal freedom on the Web. In an age where big data is invading our lives, this isn’t just a campaign to help Firefox gain millions of new downloads. This is personal.


With Firefox’s handmade, open-source spirit in mind, we created a multimedia channel called #FoxYeah, where Firefox fans could share tons of personal reasons for their friends, family and followers to download the browser.


To get the #FoxYeah ball rolling we created over 30 pieces of unique content for the site, from “mature adults” discussing their online privacy to epic beardwork.