MONO WRK + REC

Cold AF Supply

Warming hearts one head at a time.

In 2018 the Super Bowl was held in our own backyard, which prompted us to create a project that allowed us to participate in the event. We knew that many visitors to the city would be unprepared for our frigid winter weather, so we created Cold AF Supply — a first-of-its-kind mobile hot-hat delivery service — to help. Visitors could order an iconic plaid trapper hat to be delivered HOT to their GPS location within 45 minutes. And with every purchase we were able to donate a winter coat to a child in need through our partnership with Operation Warm.

Design, Digital, Social, Video, Case Study
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Over 72 million earned media impressions.

Inventory sold out within days, resulting in 530 coats donated.

Stealing the Super Bowl spotlight with the power of creativity for good.