The invention of a mega-hit snack brand.



Unconventional thinking and brilliant design.

Angie’s Artisan Treats came to mono with a difficult challenge: develop an entirely new brand of popcorn in just six weeks. We built the brand from scratch – from the strategy to the name to the bold, attention-grabbing package design – for what quickly became the company’s best-selling product.


From nowhere to being acquired by Con-Agra for $250 million in less than 10 years.

“With our new packaging we got distribution we never would’ve gotten before.” – Angie Bastian, founder, Angie’s Kettle Corn.