inventing a brand

Angie’s Artisan Treats came to mono with a difficult challenge: develop an entirely new brand of popcorn in just six weeks. We built the brand from scratch — from the strategy to the name to the bold, attention-grabbing package design — for what quickly became the company’s best-selling product.

Knowing that 80% of new product launches in the world of consumer packaged goods fail, we were determined to break conventions and challenge the status quo. The name Boomchickapop was developed to celebrate everything that’s good about snacking. It’s unconventional, doesn’t fit on a bag very well, and isn’t explicit about the product benefits. And that’s why we liked it. In a world of “skinny-this” and “diet-that,” we saw an opportunity to create a brand attitude that lives up to the taste. Light, fun, and sassy.

With just 35 calories per cup and made purely of all-natural ingredients that you can pronounce, Boomchickapop proves that healthy snacking doesn’t have to be about sacrifice.

It’s fun to say. Try it. Yep. That’s fun.

“[mono] brought us the bright, fresh colors... with our new packaging we got distribution we never would’ve gotten before. By 2012, Angie's Boomchickapop Sea-Salt Popcorn in a yellow bag was our best-selling product.”

— Angie Bastian, Founder, Angie’s Kettle Corn

Within one month, Boomchickapop found its way into the exact audience we knew it would. Boomchickapop’s newest flavor, Lightly Sweet, has recently been featured in Women’s Health and The Today Show.