we reinvent your brand. then we go away.
No, really. We do. We call it monoONE, and it’s a completely new way for CMOs to partner with a world-class creative and strategic brand agency. In less time than it can take to find, hire, and onboard an agency, we’ll develop and create a powerful brand platform and everything that stems from it, from design to communications to content. All along, we’ll be planning for and creating a transition to either in-house or executional options that will allow you to drastically reduce budgets in years two and three. After all, the marketing world — and your world — has changed. You don’t need a better long-term partner. You need a better short-term partner.
In less than 365 days, we’ll deliver an entire brand launch or relaunch.
From strategy and design, to communications, content execution, and the final handoff, no detail will be skipped.
A hand-selected, senior team will work on your account from beginning to end. No revolving doors.
We’ll help you build the infrastructure to bring future work in-house or to work with other executional partners.
No haggling over rates or hours. You’ll pay one fixed fee for our work.
When the work is done, we’ll gladly hand over our ideas, the thinking behind them, and the roadmap. And gracefully exit.
no painful transitions
the path to reinvention
Identify the opportunity and whitespace, articulate a differentiating brand positioning and create a platform that will act as a foundation for the creative work that will bring the brand to life. From start to finish, 9 weeks. Done.9 weeks
Strategic / Brand Idea Development
Brand Idea Expression / Creative Exploration
Concept the entirety of the campaign, from look and feel to executions across media. We’ll then refine and execute all elements. We will have communications deployed and working for you by the end of week 39.30 weeks
Full creative campaign development
Final Approval for Execution
Plan the transition. We’ll work closely together to map out resources needed to execute and evolve the campaign moving forward. Whether that requires hiring internal resources or helping you identify production partners you can work with directly, we will set you up for success.7 weeks
Communications Planning for Year 2
We’ll hand off a complete brand toolkit, including brand and communications strategy, brand manifesto, creative guidelines, and all working files produced during campaign execution.6 weeks
Brand Articulation / Manifesto
Brand Style Guide
Training / transition
Asset Delivery (photo, video, files)
5-7Strategic / Brand Idea Development
6-10Brand Idea Expression / Creative Exploration
10-14Full creative campaign development
13-16Final Approval for Execution
30-40Implementation / in-market
40-47Communications Planning for Year 2
47-53Brand Articulation / Manifesto
47-53Brand Style Guide
47-53Training / transition
47-53Asset Delivery (photo, video, files)
q & a
Q: Is this just a Trojan Horse so you can infiltrate my company and work with us forever? A: Ha. No. While we love long-term client relationships, we also know that many clients aren’t interested in putting a ring on an agency’s finger. This new offering is for them.
Q: Is this some kind of gimmick? A: No. A gimmick is crystal clear soda pop or cologne that smells like cheeseburgers. This is a breakthrough. A revolution. A new way to engage a high-caliber creative and strategic brand agency without making a year-over-year commitment.
Q: Isn’t this just another name for working with an agency on a project basis? A: While it’s closer in spirit to a project relationship than an AOR, this is quite different in the level of engagement and thinking brought with a process designed for long-term impact, but with a planned and thoughtful transition and end.
Q: Is this a shortcut to get to a campaign? A: This isn’t a shortcut. It’s simply the most efficient way to navigate your brand to its destination. We’ll provide turn-by-turn directions during every phase. Nothing will be skimped on or bypassed.
Q: Wait, what if I still want to work with you on day 366? A: Sometimes, that might be the case. In addition to our one year together, if you wish, we can work with you in year two to check on the progress of your work. This engagement can take many forms, ranging from regular quarterly reviews to sitting in on internal marketing review boards. In short, we know we can part ways, but we don’t always have to.
See how we’ve completely transformed brands and businesses in less than a year.
Sperry was a brand in desperate need of reinvention. The preppy, yacht club image that had defined the brand had grown tired and didn’t appeal to Millennials. mono was brought in to modernize the brand while broadening awareness and appeal. We developed a unique and powerful brand strategy and, from it, the Odysseys Await brand idea, which ultimately became the guidepost for all product development, marketing and communications moving forward. We created a new brand architecture, identity system and even developed the concept for a new product line, Paul Sperry, created to attract younger consumers. In less than four months, we launched a fresh, new integrated advertising campaign, as well as an innovative influencer-led content platform called the Odyssey Project. Our work drove awareness up 30% among our target audience and drove sales up 12% within the first three months. See full case study →
MSNBC was the third-place political news channel and in need of a big idea to transform its business and brand. We created the strategy and brand idea that gave MSNBC a clear voice and galvanized progressive Americans. Our idea, Lean Forward, became the internal guide and external beacon, influencing everything from programming to partnerships to communications. The new idea was launched with a targeted integrated tv, digital, print, OOH and experiential campaign. Along with that work, we created a new identity system that was used to transform every consumer touch point. And we collaborated with legendary director Spike Lee to create over 30 pieces of content featuring MSNBC personalities as champions of the progressive perspective. Within twelve months of the relaunch, ratings were up 20% and ad sales hit an all-time high. See full case study →
Advance Auto Parts needed to break free of the promotion-driven nature of the automotive parts category to drive retail traffic and increase sales margins. We worked to define the brand’s opportunity target audience and developed a strategy and brand platform that would allow AAP to connect with them on an emotional level. We created a distinctive and ownable look for the brand that honestly portrayed the one place its audience loves most: the garage. The integrated campaign authentically tapped into the DIYer’s passion for getting under the hood. The idea also led to a unique partnership with Monroe to create the Pothole Dummy, a real-time, technology-fueled experiment to determine the actual damage potholes could cause on one car. Overall, our work led to a 30% increase in median spend among our target audience. See full case study →
You probably have some questions. We definitely have some answers. Drop us a line and let’s see if monoONE would be a good fit for your firstname.lastname@example.org