February 2, 2018

Strategy lessons from football: anticipate or observe

I am not a football fan. But I did happen to sit down to watch the last 10 minutes of the Vikings-Saints football game a week and a half ago. While I was pleasantly surprised by the game’s last 14 seconds and made the mental note that football might not be that bad, my bigger takeaway was the relevance of Keenum-Diggs’ play to strategy in advertising.

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