February 26, 2018

Product packaging could be your greatest missed marketing opportunity

Creating packaging breakthroughs to connect with shoppers has never been more critical, or more challenging. Even in an age when online shopping is booming, 98% of U.S. shoppers say they still make grocery purchases in-store (Statista Survey 2.17) and 70% of those purchase decisions are made at the shelf (Nielsen.com 7.21.16). Certainly, many factors–like price and shelf placement–influence these in-store buying decisions, but packaging remains an extremely powerful and too often underutilized opportunity to capture sales at-shelf and to build an even deeper brand impression once a product is in someone’s home.

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