product packaging could be your greatest missed marketing opportunity

2/26/2018

Creating packaging breakthroughs to connect with shoppers has never been more critical, or more challenging. Even in an age when online shopping is booming, 98% of U.S. shoppers say they still make grocery purchases in-store (Statista Survey 2.17) and 70% of those purchase decisions are made at the shelf (Nielsen.com 7.21.16). Certainly, many factors–like price and shelf placement–influence these in-store buying decisions, but packaging remains an extremely powerful and too often underutilized opportunity to capture sales at-shelf and to build an even deeper brand impression once a product is in someone’s home.